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Revised and Updated Edition of Dorothy Durkin's Marketing Continuing Education is Released

NEW YORK June 29, 2009 — Marketing Continuing Education revises Durkin’s seminal 2003 edition to reflect today’s changing social and communications landscapes and the new realities of delivering quality adult education courses and programs. The book explains how to build successful communications strategies based on tested principles and best practices, which also use the most-current techniques—from social media and digital advertising to CRM and loyalty programs; all with the aim of gaining and keeping students. Read more

Preview the book.

To order your copy of the 2009 Edition of Marketing Continuing Education click here

Posted on Tuesday, August 4, 2009 at 04:11PM by Registered CommenterDorothy Durkin | CommentsPost a Comment

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