• Creative strategist involved in product development, and strategic initiatives in continuing education
  • Facilitated NYU’s School of Continuing and Professional Studies’ evolution from a programming tradition to a new and innovative customer-centric culture
  • Highly perceptive trend spotter of future growth opportunities in continuing education
  • Skillfully guided the School’s consistent annual growth over the past 30 years to more than 70,000. Annual revenues rose from $3 million to $115 million
  • Innovative designer of CRM programs in continuing education
  • Has a well-earned reputation and is ranked as one of the top marketing strategists in higher education for adult students
  • Solutions-driven leader that delivers bottom-line results within prescribed budget guidelines
  • Multiple award winner from the Council for the Advancement and Support of Education (CASE); the John Caples Direct Marketing Award; the University Continuing Education Association (UCEA); and the Admissions Marketing Report
  • Renowned speaker in the areas of mass customization and learner relationship marketing, programming the market/marketing the program, and innovation in continuing education
  • Considered a pioneer in advancing adult education through the use of successful direct marketing, database tracking techniques, and research to inform program development and build new markets
  • Created, promoted and continually strengthened the school’s present image through branding and a variety of successful advertising initiatives
  • Has proven commitment, dedication and leadership to drive an organization’s overall success