NYU School of Continuing and Professional Studies
Associate Dean – Strategic Development

(2003 – Present)

  • Chief executive strategist for strategic planning with cross functional responsibilities that include new product development, program approval and overall market development
  • Oversees research for new initiatives, and strategic direction working closely with the dean
  • Facilitates management to move the School from a programming tradition to a new customer-centric culture
  • Guides business development and product design
  • Employs intelligence gathering and sense-making processes that meet emerging market trends
  • Evaluates potential inter-organizational alliances that leverage existing assets and meets new needs while minimizing demands on scarce financial resources
  • Explores alternative approaches for reaching beyond boundaries of existing dominant markets through technology, collaborations and strategic alliances
  • Executes customer relationship management (CRM) programs; charged with aligning the School’s strategy with the University’s
  • Publishes research findings
  • Establishes performance metrics based on new market penetration, retention levels, customer profitability, customer perceptions and satisfaction, etc.
Associate Dean – Strategic Marketing and Communications

(1981 – 2003)

  • Developed and implemented strategic marketing and planning for the School
  • Oversight of ad agency and all direction for advertising campaigns
  • Supervised the development, production, and distribution of some six million marketing pieces annually -- including 150 separate publications and advertisements in all media
  • Directed all public relations activities of the School
  • Was responsible for developing and managing a $14 million annual promotional budget
  • Directed the School’s call center
  • Directed selected special events
  • Managed and directed a staff of 22 full-time direct marketing, advertising, publications, and public relations professionals
  • Supervised the School’s career and counseling outreach center from 1981 to 1999

Executive Director – Office Of Public Affairs And Student Services
(1972 – 1981)

  • Directed all public information activities supervising 11 staff assistants who aided in the production of publications, advertising, marketing, budget, publicity and public relations duties
  • Developed annual promotional budgets for all departments of the School, controlling more than $2.5 million in operating expenses
  • Established promotional activities policies
  • Was associate producer for a public TV show on WNYC called “Continuum”

Assistant Director – Public Information and Special Events
(1970-1972)

  • Edited and produced publications
  • Wrote copy for direct mail pieces and general bulletins
  • Edited and wrote award-winning quarterly newsletter about new programs and special events series
  • Wrote and distributed press releases
  • Assisted director with administrative and budgetary matters and in supervising staff

Hill and Wang Publishers, Inc. New York, NY
Editor (1969-1970)

  • Handled selected books from manuscripts to finished product with editorial, production and graphic control.
  • Organized and wrote final chapters of a book on art auctions.
  • Acquired several books

Holt, Rinehart & Winston Inc. (Publishers) New York, NY
Production Editor (1967-1969)

  • Involved with the production of 20-30 books per year.
  • Issued guidelines to copy editors and had supervisory responsibility for several proofreaders and copy editors